DIGITAL MARKETING

Shopdev’s marketing arm SHOPISTAN provides human insights, innovative technology and performance media to drive sales and brand trust

OUR SERVICES

Digital Analytics & CRO
Email Marketing
Performance Marketing
Search Engine Optimization

Google Tag Manager Implementation
Google Analytics Optimization
Standard Events & Enhance Ecommerce Integration
Google Ads Codes & Events Integration
Facebook Pixel & Events Integration
Custom Tracking / URL Parameter Tracking
Goals creation
Funnel Visualization
Custom Goal Set Up

Custom Dimensions Implementation
Custom Checkout Tracking
Custom Tag/Event Trigger
A/B Testing
Onsite Behaviour
Heatmaps
Customer Feedback Polls
Analytics Data Cleaning
Reporting & Analytics

Custom Reporting
Data Extraction
Data Visualization

Account Setup
Dedicated Account Manager
Customer Segmentation Campaigns
Newsletters and Offers
Branding and Awareness Campaigns

Account Setup
Competitor Analysis
Keyword Research
Ad Creation
Bid Allocation
Artwork/Content Creation
Catalog/Feeds
Ad Optimization/Refinement
Keyword Optimization

PPC Management
Search Engine Marketing
Display Network
Shopping Campaigns
Account Setup
Ad Creation
Bid Allocation
Artwork/Content Creation
Targeting Set-up (Custom Audiences)

Ad Optimization/Refinement
Re-targeting
Ad Optimization/Refinement
Catalog/Feeds
Paid Social Marketing

Keyword Ranking Report
Competitor Analysis
Keyword Research
Keyword Optimization
Website On-Page Optimization
Lead Ads
Competitive Link Analysis
Traffic Analysis
Website Audit Report

Onpage Optimization
Whitehat Offpage Linkbuilding
Longform Content Creation

Digital Analytics & CRO

Google Tag Manager Implementation
Google Analytics Optimization
Standard Events & Enhance Ecommerce Integration
Google Ads Codes & Events Integration
Facebook Pixel & Events Integration
Custom Tracking / URL Parameter Tracking
Goals creation
Funnel Visualization
Custom Goal Set Up
Custom Dimensions ImplementationCustom Checkout Tracking
Custom Tag/Event Trigger
A/B testing
Onsite behaviour
Heatmaps
Customer feedback polls
Analytics data cleaning
Reporting & analytics
Custom reportingData extraction
Data Visualization

Email Marketing

Account Setup
Dedicated Account Manager
Customer Segmentation Campaigns
Newsletters and Offers
Branding and Awareness Campaigns

Performance Marketing

Account Setup
Competitor Analysis
Keyword Research
Ad Creation
Bid Allocation
Artwork/Content Creation
Catalog/Feeds
Ad Optimization/Refinement
Keyword Optimization
PPC Management
Search Engine Marketing
Display Network
Shopping Campaigns
Account Setup
Ad Creation
Bid Allocation
Artwork/Content Creation
Targeting Set-up (Custom Audiences)
Ad Optimization/Refinement
Re-targeting
Ad Optimization/Refinement
Catalog/Feeds
Paid Social Marketing

Search Engine Optimization

Keyword Ranking Report
Competitor Analysis
Keyword Research
Keyword Optimization
Website On-Page Optimization
Lead Ads
Competitive Link Analysis
Traffic Analysis
Website Audit Report
Onpage Optimization
Whitehat Offpage Linkbuilding
Longform Content Creation

Case study

A proven formula in Pakistan: 3 steps to transform retail into a thriving e-commerce business

This creates a golden opportunity for retailers to move online and meet consumer needs. Beechtree, a clothing retailer owned by HKB, was quick to jump on this chance, swapping its hopes of physical expansion to a digital transformation strategy involving the following three key insights it learned from Google and its partner agency, Shopistan

Facebook Success Stories

The fashion retail company ran a campaign to grow its business beyond Pakistan, and subsequently saw a 71% increase in international sales.

Fuelled by the high volume of relevant data, Facebook enables marketers to acquire thousands of new customers globally with a huge return on ad spend.