A complex logical technology ecosystem was developed to translate the enormous customer potential of the auto spare parts industry into the digital space. In addition to revamping the core website, Shopdev implemented custom middleware to create a fully automated, updated and managed product catalog, minimizing the need for manual intervention.
The developed search engine allows users to browse through millions of products efficiently. Every search event triggers going through records to construct a result set unique to the searched query rendered on a search results page.
Its highly intuitive search now defines the Autofixa experience that relies on a User’s VRM (Vehicle Registration Mark/Number) to identify the customer’s exact vehicle Make Model and provides a free text search field, where the user can input an exact search term (e.g., Rear Light). The website returns with an exact match based on the inputs, eliminating the need to scroll through thousands of products, leading to faster customer conversions.